Founder & Managing Director, The Nuli Juice Company
Hard Reset: Survive and Thrive
Ada is an award-winning food entrepreneur, investor and passionate African development advocate. She is Founder of Agrolay Ventures, an investment firm focusing on early-stage innovative food companies in Africa. She’s also the founder of Nuli, Nigeria’s fastest-growing farm-to-table beverage brand and restaurant chain that utilizes only locally grown agriculture produce.
Ada serves on the Board of the One Acre Fund, the leading social enterprise for Africa’s smallholder farmers and Infinite Foods, a leading plant-based food company in Africa. She is a member of the African Development Bank’s (AfDB) Presidential Youth Advisory Group and serves on the Advisory Group of Generation Africa, an initiative to invest in young African agripreneurs co-catalysed by Econet and Yara International. She is the interim Chief Operating Officer of the World Hunger Fighter’s Foundation (WHFF), a non-profit, founded by World Food Prize Laureate Akin Adesina, to invest in young food innovators for a hunger-free world.
For three years Ada served as Senior Adviser to Dr. Akinwumi Adesina, Nigeria’s former Minister of Agriculture, launching novel initiatives that attracted millions of investments to Nigeria’s agribusiness sector. Prior to her public service she was VP at Kuramo Capital, a New York-based private equity firm, and was a Senior Investment Officer at the AfDB. She began her career as an Analyst at BNP Paribas investment bank, London.
She is a Young Global Leader of the World Economic Forum and an Archbishop Desmond Tutu Leadership Fellow. Consecutively, from 2016 and 2019, Forbes Afrique listed her as one of the Top 100 Africans contributing to economic impact on the Continent . She has also been a recipient of the “Entrepreneur of the Year” and “Achiever in Agriculture Awards” in 2015 and was on the Forbes “20 Youngest Power Women in Africa” list in 2014.
Ada has an MBA from the Kellogg School of Management, MSc in Economics and Finance from University of Warwick, U.K. and BSc in Economics (First Class Honours) from the University of Hull, U.K.
In July 2020, Ada was the Convocation Speaker for the Kellogg School of Management graduation, becoming the youngest person and the first African to be given the honour and fourth black person, following in the footsteps of Roslyn Brock, Chairman Emeritus of the NAACP and Oprah Winfrey.
Chief Executive Officer, Federal Competition and Consumer Protection Commission (FCCPC)