2:45 pm - 3:45 pm
PARALLEL EVENT (For Creatives)
THE $100 BILLION CREATIVE ECONOMY
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Africa’s creative economy is already a $60 billion sector and it’s projected to hit $200 billion by 2030. That growth is real, measurable, and accelerating. Yet the systems that turn African creativity into generational wealth ownership structures, IP protection, financing, distribution, and global licensing are still largely controlled by people outside the continent. The industry is powerful, but fragmented. Brilliant talent, weak infrastructure. Massive demand, limited ownership. This room exists to change that.
This session is built for any creative who understands that talent alone is not enough. Five chairs. Five vantage points. One truth running through all of them: the money is not in the moment of creation it’s in who owns what the creation becomes. The Creator, The Builder, The Capital, The Distributor, and The Owner each take the stage to answer the questions nobody else is asking: What is stopping African creatives from owning their output? What needs to be built? Who needs to invest? Where is the money? And how do we make sure the next decade of African cultural dominance translates into African wealth?
This is not a panel. It is a power room. A strategy room. A wake‑up call.
At the centre sits one empty chair labelled $100 Billion. Not decoration but provocation. A reminder that this industry is not just vibrant; it is lucrative. IP ownership is one of the fastest‑growing asset classes in the world. Content libraries, licensing deals, royalties, brand rights, distribution networks these are the engines that create billion‑dollar empires. And African creatives deserve to own them.
If you are a filmmaker, designer, writer, musician, animator, photographer, producer, curator, or cultural entrepreneur, this is the room you cannot afford to miss. If you are an investor, this is the sector you should already be entering. If you are a creative professional, this is where you learn how to turn influence into equity.
The women in this room are not just participants in Africa’s creative economy.
They are its next owners.