Founder/CEO, Arami Essentials
PROTIREMENT: REIMAGINING THE NEXT CHAPTER WITH PURPOSE
Founded in 2016 by Ore Lawani, Arami emerged from a deep-rooted passion for transforming Africa’s beauty and wellness landscape. Born and raised in the UK, Ore’s heart remained connected to her Nigerian roots. Recognising the untapped potential of the African continent, she relocated to Nigeria in 2014.
Determined to challenge the prevailing perception of African beauty products, Ore set out to redefine quality standards and create a brand that was both innovative and ethical. Arami offers more than just beauty solutions; it promotes a holistic approach to self-care, encouraging individuals to make conscious choices for their bodies.
Ore’s vision extends beyond personal beauty. She aims to position Africa as a global leader in the beauty industry, supporting other thriving African brands and advocating for sustainable business practices. With a focus on education and awareness, Arami encourages customers to embrace recycling, reuse, and reduction.
Ore’s academic background, including a BSc (Hons) in Computer Science with Business and Management from The University of Manchester, an Advanced Certificate in Public Relations and various beauty diplomas, provides her with a unique blend of technical and creative skills. Her expertise ensures that Arami remains at the forefront of both innovation and ethical practices.