Deepankar Rustagi

Deepankar Rustagi is a technology entrepreneur who has spent more than two decades building businesses in Nigeria. He is the Founder and CEO of OmniRetail, a B2B commerce-led financial services platform that digitises and finances trade across Africa.

An engineering graduate from India, Deepankar began his career in technology consulting at BCG. After moving to Nigeria and working briefly in consumer packaged goods (CPG) sales, he founded VConnect in 2010. VConnect became Nigeria’s largest data aggregation and lead-management platform for small and medium-sized businesses, and its data infrastructure and ecosystem were later sold to Google. As an independent consultant, he then advised leading CPG brands across Africa, including Colgate, Kellogg’s, Arla Foods and Kimberly-Clark, before founding Mplify, a sales and marketing automation platform for CPG brands.

In 2019, Deepankar founded OmniRetail to modernise traditional retail and distribution across Africa. Under his leadership, the company has:

• Expanded to three markets, Nigeria, Ghana and Côte d’Ivoire, with its headquarters in Lagos
• Built a network of 155+ manufacturers, 10,000+ distributors and 150,000+ retailers
• Processed more than ₦1.2 trillion in transactions and reached profitability in 2024

●      Been named Africa’s Fastest-Growing Company by the Financial Times in 2024, and ranked #1 on the FT list again in 2025

• Closed a US$20 million Series A and received a US$300,000 Shell Foundation grant in 2025

Today, OmniRetail operates as a demand fulfilment engine enabled by data and financial services. It gives manufacturers, distributors and retailers technology, trade intelligence and embedded finance through a single ecosystem:

• Omnibiz: a B2B marketplace through which retailers order and receive inventory
• OmniOne: SaaS giving manufacturers end-to-end visibility of their distribution
• Distributor Management System: order placement, real-time inventory and fulfilment tracking
• Agent App: digitised field-sales execution for brand sales forces
• OmniPay: payments, wallets and inventory-backed credit across the value chain
• OmniHub: partner-run micro-fulfilment centres for warehousing and last-mile delivery

Deepankar’s vision is to build the largest profitable network of retailers in Africa: better experiences for consumers, higher profits for retailers, and wider reach for manufacturers.